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Research papers

Scanning scanning opportunities

This paper discusses some implications of the on-going adoption of scanning for marketing management and marketing research. Attention is given to the use of scanning data for decision support in marketing. This issue is examined empirically using...

Catalogue: ESOMAR Congress 1988
Authors: Frans W. Plat, Peter S.H. Leeflang
September 1, 1988
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Citation

Plat and Leeflang (1988a, September 01). Scanning scanning opportunities. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/scanning-scanning-opportunities


Research papers

Organisational culture and marketing efficiency

This paper discusses the significance of various theoretical and methodological approaches to the concept of organisational culture with respect to the marketing activities of a company. Emphasis is placed on the marketing staff’s function as a...

Catalogue: ESOMAR Congress 1988
Authors: Ulli Arnold, Andras Bauer
September 1, 1988
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Citation

Arnold and Bauer (1988a, September 01). Organisational culture and marketing efficiency. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/organisational-culture-and-marketing-efficiency


Research papers

The contribution of M.M.I.S. to effective industrial marketing management

The paper presents some basic and practical considerations for establishing and using a as well as the contribution of the M.M.I.S. to effective industrial marketing management. In contrast to M.M.I.S. for consumer goods marketing, the idea of an...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Milan Jurse
June 15, 1987
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Citation

Jurse, M. (1987a, June 15). The contribution of M.M.I.S. to effective industrial marketing management. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/the-contribution-of-m-m-i-s-to-effective-industrial-marketing-management


Research papers

The new qualitative technology

A new qualitative technology is developing based upon improved skills, pressure from marketing management and advertising agencies for more useful research data, and the consequent reappraisal of qualitative research techniques. This movement is...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Cooper
January 1, 1987
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Citation

Cooper, P. (1987a, January 01). The new qualitative technology. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/the-new-qualitative-technology


Research papers

New information technology and information handling

This paper reviews, briefly, the new technologies relevant to information handling and attempts to place them in the economic context of Europe to-day. The role and potential of these technologies and their possible application in Market and Opinion...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Barry Mahon
January 25, 1984
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Citation

Mahon, B. (1984a, January 25). New information technology and information handling. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/new-information-technology-and-information-handling


Research papers

Developing user information requirements

A methodology is developed in this paper to meet the complexity of identifying information requirements at top management level. The main problems with such a methodology are, firstly, to find a strategy for determining the essential information...

Catalogue: Seminar 1980: Information Systems In Action
Author: Ritva Rautkylä
June 15, 1980
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Citation

Rautkylä, R. (1980a, June 15). Developing user information requirements. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/developing-user-information-requirements


Research papers

TV advertising pre-testing

Early in 1974 Albemarle Market Research were asked by John Player & Sons to conduct a review of TV advertising pre-testing methods and to devise an optimum research solution. The theme of this conference is Research that works for today’s...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Roger S. Parkyn
June 15, 1980
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Citation

Parkyn, R. S. (1980a, June 15). TV advertising pre-testing. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/tv-advertising-pre-testing


Research papers

An integrated marketing planning system

In a marketing-oriented company producing fast-moving consumer goods, the role of the Marketing Department in developing the budget is central, but it must be carried out within the constraints constituted by the needs and capacities of other...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Derek Bloom, Michael Stewart
June 15, 1977
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Citation

Bloom and Stewart (1977a, June 15). An integrated marketing planning system. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/an-integrated-marketing-planning-system


Research papers

Some thoughts on the future of marketing models

The purpose of this paper is to critically examine the above four distinct attributes of marketing models from the perspective of model building activities in social sciences, and to examine what contributions the consumer theory has made in building...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jagdish N. Sheth
September 1, 1976
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Citation

Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/some-thoughts-on-the-future-of-marketing-models