Abstract:

A methodology is developed in this paper to meet the complexity of identifying information requirements at top management level. The main problems with such a methodology are, firstly, to find a strategy for determining the essential information needed by the managers and, secondly, to establish a technique for evaluating the relevance of the stated elements essential to the subsequent processes of cost-benefit analysis, project selection and prioritization. The actual components of the technique reported in our paper are : - the approach to information requirements determination; - the criteria for information evaluation; - the approach to information evaluation; - the relevance number determination for in formation requirements. A pilot study using the technique was undertaken in marketing management.