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Miller, R. E. (1980a, June 15). The gold cup . ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/the-gold-cup-
Rostand and Olive (1980a, June 15). An experiment in building a marketing information system. ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/an-experiment-in-building-a-marketing-information-system
B.V., E. (1980a, June 15). Creative development . ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/creative-development-
Brown, P. J. (1980a, June 15). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign--1916
Goodyear, M. (1980a, June 15). Translating qualitative research findings into successful advertising and marketing action . ANA - ESOMAR. Retrieved July 29, 2024, from
B.V., E. (1980a, June 15). Evaluation . ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/evaluation-
Röske, W. (1980a, June 15). The years of experience with a dialogue marketing information system in action within the German Unilever. ANA - ESOMAR. Retrieved July 29, 2024, from
Zeitlin and Melbourne (1980a, June 15). Using panel data to evaluate the consequences of promotions . ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/using-panel-data-to-evaluate-the-consequences-of-promotions-
de Montmarin, F. (1980a, June 15). Advertising communication on behalf of a government body . ANA - ESOMAR. Retrieved July 29, 2024, from
https://ana.esomar.org/documents/advertising-communication-on-behalf-of-a-government-body-