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MacNulty and Nelson (1981a, August 01). The use of societal scenarios for improved corporate planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-societal-scenarios-for-improved-corporate-planning
MacNulty, C. A. (1980a, June 18). Scenario development for corporate planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/scenario-development-for-corporate-planning
MacNulty, C. A. (1980a, June 18). Notes on scenario development for corporate planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/notes-on-scenario-development-for-corporate-planning
Sargood, R. (1980a, June 18). Report of the working group. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/report-of-the-working-group
Menke and Pezier (1977a, March 01). The dangerous quest for certainty in market forecasting. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-dangerous-quest-for-certainty-in-market-forecasting
Hoványi, G. (1974a, September 01). Marketing research in planning East-West industrial co-operation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-research-in-planning-east-west-industrial-co-operation
Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper
Batham, W. G. (1974a, May 01). Research budgeting in the client company. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-budgeting-in-the-client-company
Lehoczky, G. (1973a, September 01). Some experiences in consideration of marketing aspects in corporate planning. ANA - ESOMAR. Retrieved September 26, 2024, from