The paper begins by emphasising the new aspects of corporate planning and mentions, that every industrial undertaking has yearly and medium-degree plans, but long-range plans are elaborated rather for industrial branches and for the people's economy as a whole. Considering the marketing impacts, which has a determined role in the environment of regulated socialist market, is a very important and new factor in the making of both of medium-range and yearly plans.
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jan Urbanek
August 1, 1967
Author: William L. Sammon
February 27, 1985
- This could also be of interest