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Some experiences in consideration of marketing aspects in corporate planning

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: G. Lehoczky

Abstract:

The paper begins by emphasising the new aspects of corporate planning and mentions, that every industrial undertaking has yearly and medium-degree plans, but long-range plans are elaborated rather for industrial branches and for the people's economy as a whole. Considering the marketing impacts, which has a determined role in the environment of regulated socialist market, is a very important and new factor in the making of both of medium-range and yearly plans.

G. Lehoczky

Author

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Citation

Lehoczky, G. (1973a, September 01). Some experiences in consideration of marketing aspects in corporate planning. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/some-experiences-in-consideration-of-marketing-aspects-in-corporate-planning