Some experiences in consideration of marketing aspects in corporate planning

Author: G. Lehoczky

Abstract:

The paper begins by emphasising the new aspects of corporate planning and mentions, that every industrial undertaking has yearly and medium-degree plans, but long-range plans are elaborated rather for industrial branches and for the people's economy as a whole. Considering the marketing impacts, which has a determined role in the environment of regulated socialist market, is a very important and new factor in the making of both of medium-range and yearly plans.

G. Lehoczky

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF