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Some experiences in consideration of marketing aspects in corporate planning

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: G. Lehoczky

Abstract:

The paper begins by emphasising the new aspects of corporate planning and mentions, that every industrial undertaking has yearly and medium-degree plans, but long-range plans are elaborated rather for industrial branches and for the people's economy as a whole. Considering the marketing impacts, which has a determined role in the environment of regulated socialist market, is a very important and new factor in the making of both of medium-range and yearly plans.

G. Lehoczky

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The role of marketing research in corporate planning

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Jarrad D. Blank

 

June 15, 1987

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Blank, J. D. (1987a, June 15). The role of marketing research in corporate planning. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-corporate-planning


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Some aspects of marketing research in Czechoslovakia

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Jaruse Vydrova

 

August 1, 1967

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Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia


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Marketing research mirror in corporate communication planning

Catalogue: ESOMAR Congress 1989

Author: Nenad Porges

 

September 15, 1989

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Porges, N. (1989a, September 15). Marketing research mirror in corporate communication planning. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Lehoczky, G. (1973a, September 01). Some experiences in consideration of marketing aspects in corporate planning. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/marketing-research-mirror-in-corporate-communication-planning