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Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/media-planning-in-new-zealand
Broadbent, S. (1984a, June 15). Spending research money . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/spending-research-money-
de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/media--scanner--planning
Bergonier, Vignolle and Harang (1984a, June 15). Fully interactive media planning model. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/fully-interactive-media-planning-model
Kratz, H. (1984a, June 15). The relative position of media planning and the relative importance in making one's own research and planning. ANA - ESOMAR. Retrieved September 24, 2024, from
Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/does-media-research-affect-media-planning
Ernst, O. (1984a, April 11). The past is the future again. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-past-is-the-future-again
Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-
Ernst, O. (1984a, April 11). Opening of the seminar. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/opening-of-the-seminar-2465