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Does media research affect media planning

Date of publication: April 11, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Doug L. Thornes

Abstract:

The following paper considers why we need media research, looks at relevant anticipated environmental changes, describes the current research and, having defined what the objectives are, suggests an outline for the requirements of media research in the 1990s with regard to the needs of media planning for the U.K. television medium.

Doug L. Thornes

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Media- scanner- planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

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de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved May 13, 2025, from


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Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Brian J. Potter

 

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Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved May 13, 2025, from


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Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Stephen A. Douglas

 

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Douglas, S. A. (1984a, June 15). What is missing in media planning?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-is-missing-in-media-planning-


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Citation

Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-is-missing-in-media-planning-