Back

Does media research affect media planning

Date of publication: April 11, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Doug L. Thornes

Abstract:

The following paper considers why we need media research, looks at relevant anticipated environmental changes, describes the current research and, having defined what the objectives are, suggests an outline for the requirements of media research in the 1990s with regard to the needs of media planning for the U.K. television medium.

Doug L. Thornes

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Media- scanner- planning

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Maurice de Hond

 

June 15, 1984

×

Citation

de Hond, M. (1984a, June 15). Media- scanner- planning. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/media--scanner--planning


Research Papers

Media planning in New Zealand

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Brian J. Potter

 

June 15, 1984

×

Citation

Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/media-planning-in-new-zealand


Research Papers

What is missing in media planning?

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Stephen A. Douglas

 

June 15, 1984

×

Citation

Douglas, S. A. (1984a, June 15). What is missing in media planning?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-is-missing-in-media-planning-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-is-missing-in-media-planning-