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Media planning in New Zealand

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Brian J. Potter

Abstract:

Media planning in New Zealand has altered dramatically since tho McNair on-line media research system has been available. The major advantages are due to the integration of data such as audience research, marketing information and television monitoring into a common data base, and the availability of immediate access to this data with very flexible specifications through the on-line system. The system now forms an integral part of the daily operation of most major advertising agencies and has resulted in substantial improvements in media planning and advertising effectiveness.

Brian J. Potter

Author

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Research Papers

What happens to the audience when a program changes time?

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Peter J. Danaher, Troy Stanton

 

June 15, 1996

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Citation

Danaher and Stanton (1996a, June 15). What happens to the audience when a program changes time?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/what-happens-to-the-audience-when-a-program-changes-time-


Research Papers

TV audience segmentation since 1991, developing tool for programme and scheduling planning

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Seija Nurmi

 

June 15, 1994

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Citation

Nurmi, S. (1994a, June 15). TV audience segmentation since 1991, developing tool for programme and scheduling planning. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/tv-audience-segmentation-since-1991-developing-tool-for-programme-and-scheduling-planning


Research Papers

Should Melrose place be relocated?

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Peter J. Danaher

 

June 15, 1998

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Citation

Danaher, P. J. (1998a, June 15). Should Melrose place be relocated? . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/should-melrose-place-be-relocated-


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Citation

Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/should-melrose-place-be-relocated-