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The past is the future again

Date of publication: April 11, 1984

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Otmar Ernst

Abstract:

Is the past the future again? Will we live to see a relaunch of optimisation? Is it worth the trouble to look into the matter again? Do we now have the chance to use media selection models more efficiently? Could we use all possible means today? Or could it be that somewhere these possibilities are being used and being used perhaps more intensely than we are able to imagine?

Otmar Ernst

Author

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The future is already with us

Catalogue: ESOMAR Net Effects 5 2002

Author: Ray Poynter

Company: The Future Place

February 3, 2002

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Poynter, R. (2002a, February 03). The future is already with us . ANA - ESOMAR. Retrieved June 23, 2025, from


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Is the future wireless?

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Author: Svein Thalberg

Company: KANTAR TNS Malaysia

October 20, 2002

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Is the product becoming the key player again?

Catalogue: Latin America 2005

Authors: Luís Alfredo Lagos, Paula Carramenha

 

October 23, 2005

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Lagos and Carramenha (2005a, October 23). Is the product becoming the key player again?. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Ernst, O. (1984a, April 11). The past is the future again. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/is-the-product-becoming-the-key-player-again-