The past is the future again

Date of publication: April 11, 1984

Author: Otmar Ernst

Abstract:

Is the past the future again? Will we live to see a relaunch of optimisation? Is it worth the trouble to look into the matter again? Do we now have the chance to use media selection models more efficiently? Could we use all possible means today? Or could it be that somewhere these possibilities are being used and being used perhaps more intensely than we are able to imagine?

Otmar Ernst

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