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Pring, D. (1999a, February 21). Net effects. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/net-effects
Wildner and Kindelmann (1997a, February 01). Tv advertising effectiveness . ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/tv-advertising-effectiveness-
Batalla, F. (1996a, December 01). Preference and past brands used. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/preference-and-past-brands-used
Munzinger, U. (1996a, November 11). Program types. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/program-types
Hansen and Scotwin (1995a, March 15). An experimental enquiry into sponsoring . ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/an-experimental-enquiry-into-sponsoring-
Hulks, R. (1988a, June 15). The impact and effect of new user-oriented computer facilities in media planning. ANA - ESOMAR. Retrieved June 28, 2024, from
Sargood and Mather (1988a, June 15). 1992: Its effects on European and global marketing. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/1992-its-effects-on-european-and-global-marketing
van Dijk and van Meerem (1987a, November 25). Changing the name of a newspaper. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/changing-the-name-of-a-newspaper
Day and Heeler (1987a, October 26). Promotional pricing effects. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/promotional-pricing-effects