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Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/can-chairs-talk-
Puleston and Suzuki (2015a, October 01). The quest to design the perfect icon. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/the-quest-to-design-the-perfect-icon
Milton and Berenyi (2015a, June 15). Reinventing convenience store food. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/reinventing-convenience-store-food
Frost, Puleston, Suzuki and Sturt (2015a, June 15). The icon experiments. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/the-icon-experiments
Cealti, M. (2015a, June 15). What does your brand smell like?. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/what-does-your-brand-smell-like-
Jefferies, S. (2014a, June 15). B2B decision-making: Does 'good' matter?. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/b2b-decision-making-does-good-matter-
Walshe, P. (2013a, March 17). Brand power, premium and potential. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/brand-power-premium-and-potential
Vogelaar and van de Wijdeven (2012a, September 13). Focus on the flow of enthusiasm. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/focus-on-the-flow-of-enthusiasm
Fuentes, O. (2012a, May 03). How to continue being a culturally relevant brand?. ANA - ESOMAR. Retrieved July 19, 2024, from
https://ana.esomar.org/documents/how-to-continue-being-a-culturally-relevant-brand-