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Heretakis, E. (1992a, June 15). A closer look at the TV audience. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/a-closer-look-at-the-tv-audience
Goodwin and Clemens (1990a, June 15). Targeting the outdoor audience using research to build a new outdoor medium. ANA - ESOMAR. Retrieved July 05, 2024, from
Cramphorn, M. F. (1988a, September 01). Unravelling the advertising response function. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/unravelling-the-advertising-response-function
Collett, P. (1987a, September 01). Real-life responses to TV commercials. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/real-life-responses-to-tv-commercials
Collett, P. (1986a, June 15). Video-recording the viewers in their natural habitat. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/video-recording-the-viewers-in-their-natural-habitat
Smith, A. (1980a, June 15). Response to magazine and television advertising . ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/response-to-magazine-and-television-advertising-
Grønholdt, L. (1980a, June 15). A dynamic response model. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/a-dynamic-response-model
, C. (1979a, September 01). Qualitative research into British rail corporate advertising . ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-british-rail-corporate-advertising-
, C. (1979a, August 01). Project Waiter. ANA - ESOMAR. Retrieved July 05, 2024, from
https://ana.esomar.org/documents/project-waiter