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Research papers

Transforming Lives, Transforming Times

Uncertainty has become a common denominator around the world over the last year. When we thought the only change ahead was the change of decade, something more drastic happened; we left the world we knew behind thanks to the emergence of the pandemic...

Catalogue: Trust and Transformation
Authors: Gerardo González, Alejandra Medina
Companies: Netquest, PSYMA GROUP AG
July 30, 2021

Research papers

Designing innovations differently in the digital environment

There is an interesting management quote: Do not expect the output to change if the inputs remain the same. This is true for organisational transformation as well as transformation of the insights and analytics industry. This paper examines this...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Charu Mullick, Krishnendu Dutta, Deepti Chandna, Aftab Kaushik, Disha Wanchoo, Rashmi Lohkna
Companies: IPSOS, Quantum Consumer Solutions Pvt Ltd, Google
November 2, 2020

Videos

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Vandana Chamaria
Company: Google
November 2, 2020

Videos

2020 Global Market Research report: What's new?

This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times...

Catalogue: Insights Festival 2020
Authors: Ray Poynter, Xabier Palacio
September 16, 2020

Videos

The future of insights in Canada in a post-pandemic world

A panel of leading Canadian insights professionals will share how they are helping to ensure that Canadian businesses are leveraging insights to adapt to a post-pandemic world. 

Catalogue: Insights Festival 2020
Authors: Diana Lucaci, Jean-Marc Leger, John Tabone, Jon Yuill, Tawnya Crerar, Rob Berger
September 15, 2020

Videos

Research papers

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019
Authors: Ivaylo Yorgov, Ivan Bardarov
Company: GemSeek Consulting
November 10, 2019

Videos

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition
Author: Namita Mediratta
Company: Unilever
October 3, 2019

Videos

Intercept research in the era of streaming TV

Intercept surveys have long provided in-situ user feedback. Take a deep dive into how Roku developed an on-screen survey vehicle for the TV screen, and what comes next. We worked with third parties to build a set of APIs that function as a survey on...

Catalogue: Client Summit 2019- Spring Edition
Author: Dan Robbins
Company: Roku
June 27, 2019