The future of insights in Canada in a post-pandemic world
Abstract:
A panel of leading Canadian insights professionals will share how they are helping to ensure that Canadian businesses are leveraging insights to adapt to a post-pandemic world.
Date of publication: September 15, 2020
Catalogue: Insights Festival 2020
Authors: Diana Lucaci, Jean-Marc Leger, John Tabone, Jon Yuill, Tawnya Crerar, Rob Berger
Abstract:
A panel of leading Canadian insights professionals will share how they are helping to ensure that Canadian businesses are leveraging insights to adapt to a post-pandemic world.
Type | Title | Authors |
---|---|---|
An example of government use of public opinion polls to improve troop community relations | Authors: James Thayer | |
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees |