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Berg, Gunnefur and Grenabo (1989a, September 01). New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups. ANA - ESOMAR. Retrieved September 24, 2024, from
Wolfe, O. H. (1989a, June 15). High-touch research applied to fine fragrance development: The Poison case history. ANA - ESOMAR. Retrieved September 24, 2024, from
Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-new-tool-for-concept-testing-in-services
Bonvini and Colacicco (1986a, June 15). Diamonds for men (DFM). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/diamonds-for-men-dfm-
Sampson and Standen (1983a, November 02). Predicting sales volume and market shares. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/predicting-sales-volume-and-market-shares
Hill, P. (1979a, October 01). Why do some products fail and others succeed?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/why-do-some-products-fail-and-others-succeed-
, C. (1979a, August 01). Qualitative research into milk drinks. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-milk-drinks
, C. (1979a, August 01). Qualitative research into relaxation cassette . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-relaxation-cassette-
, C. (1979a, July 01). Concept testing for Golden Rail. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/concept-testing-for-golden-rail