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Qualitative research into milk drinks

Date of publication: August 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Batchelors are in the process of developing a range of instant products in the Milk Drinks area. Given this situation, qualitative research the exercise was required in order to:

1. Explore the market viability of the concept of an instant milk drink;

2. Identify positives and negatives of the flavor variants at a product attribute level. 

CRAM/Peter Cooper Archive

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, C. (1979a, August 01). Qualitative research into milk drinks. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-heinz-new-product-developments