Abstract:
Batchelors are in the process of developing a range of instant products in the Milk Drinks area. Given this situation, qualitative research the exercise was required in order to:
1. Explore the market viability of the concept of an instant milk drink;
2. Identify positives and negatives of the flavor variants at a product attribute level.
Research Reports
Qualitative research on Milo advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 8, 1972
Research Reports
Qualitative research on Cadbury's drinking chocolate storyboards
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1976
Research Reports
Report on preliminary research on drinking chocolate
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1971
