Qualitative research into milk drinks

Date of publication: August 1, 1979


Batchelors are in the process of developing a range of instant products in the Milk Drinks area. Given this situation, qualitative research the exercise was required in order to:

1. Explore the market viability of the concept of an instant milk drink;

2. Identify positives and negatives of the flavor variants at a product attribute level. 

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