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Qualitative research into relaxation cassette

Date of publication: August 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Encyclopaedia Britannica International Ltd., has recorded a new tape as a possible addition to its range of audio cassette courses. It provides purchasers with a program to help them relax and unwind, to overcome the stresses of a busy life. It currently has the working name "Relaxation Tape". The product could appeal to two groups: people involved in mentally tiring occupations at work; and housewives with a growing family to look after. 

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