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van Westerhoven, E. M. (1971a, June 15). Research on in-store commercial radio. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/research-on-in-store-commercial-radio
Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers
, C. (1970a, August 01). Report on senior service gift scheme . ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/report-on-senior-service-gift-scheme-
Belson, W. A. (1968a, August 01). Tape recording. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/tape-recording
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved July 04, 2024, from
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved July 04, 2024, from
Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument
Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved July 04, 2024, from
https://ana.esomar.org/documents/the-child-audience-for-radio-and-television