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Speetzen, R. (1986a, June 15). Recognition versus recency. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/recognition-versus-recency
Speetzen, R. (1984a, June 15). Plus print. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/plus-print-2542
Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-
Speetzen, R. (1980a, June 15). Recognition versus recency . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/recognition-versus-recency-
Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-quality-of-magazine-and-tv-exposures
Speetzen, R. (1978a, October 01). The decline of the birth rate and its influence on marketing to the younger generation. ANA - ESOMAR. Retrieved September 26, 2024, from
Speetzen, R. (1977a, June 15). Plus print. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/plus-print
Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/criteria-of-decision-on-media-mix