Plus print

Date of publication: June 15, 1984

Author: Rolf Speetzen

Abstract:

PLUS PRINT is the title of an intermedia advertising effectiveness study. It stands for the effectiveness of advertising in electronic media plus additional advertisements in consumer magazines, demonstrated by HORZU, the largest selling magazine in Europe. It answers the question: What happens to fast moving consumer goods, which are exclusively advertised in the electronic media, when they are given additional exposures through print power.

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