Resources Library by ANA

Bringing Big Data to life

Big Data often has demographic and behavioral data, but little to no attitudinal information. This presentation describes the many challenges in using survey data to add attitudinal information to Big Data. We also describe our solution to align...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Jeroen Hardon

June 15, 2016

Painting by numbers

Without a considered and client-centric approach to the communication of data and insight we risk compromising our hard work through poor delivery and presentation of data and insight. Data visualisation and storytelling have been buzzwords in the...

Catalogue: Seminar 2016: Media Return on Investment

Author: Emma Whitehead

June 15, 2016

The inspiration ecosystem

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Radhecka Roy, Ratna Pratik Thakar

Company: Ipsos MRBI

June 15, 2016

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia Chárraga

June 15, 2016

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation

Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás

Companies: Ipsos MRBI, Netquest

June 15, 2016

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment

Author: Nathaniel Greywoode

June 15, 2016

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ralph Wirth, Norbert Wirth

June 15, 2016

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of Native content, which is now an $8 billion industry? Does the same piece of content incite different reactions from readers in Singapore...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Andrew Tenzer, Sally Wu, Patrick Fagan

June 15, 2016

Artificial Intelligence algorithms

This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Sunando Das

Company: KANTAR TNS Malaysia

June 15, 2016