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Sudbury and Pye (2005a, November 15). New product launches. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-product-launches
Higaki, A. (2004a, March 28). Product launch decision testing and demand forecasting using virtual store shelves. ANA - ESOMAR. Retrieved September 26, 2024, from
Wood, B. (2003a, November 05). 360° insight for new brand development. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/360-insight-for-new-brand-development
, A. (2001a, February 01). Revue Française du Marketing 2001 (N. 182). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-182-
Rice and Hofmeyr (1999a, September 01). The impact of consumers' commitment to existing brands on new product launch strategies. ANA - ESOMAR. Retrieved September 26, 2024, from
Gartside, J. (1996a, September 01). Of course I'm concerned, but... . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/of-course-i-m-concerned-but-
de Andrade and Ferrari (1996a, June 15). Pay television. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pay-television
Knox and Parker (1996a, June 15). Mobile telephone. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mobile-telephone
Filipp and Nippa (1995a, November 01). Vision and research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/vision-and-research