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Of course I'm concerned, but...

Date of publication: September 1, 1996

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Julia Gartside

Abstract:

This case study gives an example of how market research can be used as an integral part of the development of a marketing programme to explore and enter markets in which there is no prior knowledge or expertise. The same research techniques across various European countries led to different conclusions regarding how to optimise the potential of this new product, leading in this case to a flexible marketing approach across these geographical boundaries.

Julia Gartside

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Gartside, J. (1996a, September 01). Of course I'm concerned, but... . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/hello-i-m-alexa-i-m-conducting-a-survey