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Research papers

A changing role of agency

In China, the social welfare field is experiencing initial development and many domestic social welfare foundations and corporations lack experience in their brand propositions. This presentation provides a case study to illustrate how a market...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Wen Fan, QingQing Qiu, Yao Shi
April 17, 2012
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Citation

Fan, Qiu and Shi (2012a, April 17). A changing role of agency. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/a-changing-role-of-agency


Research papers

Robots' journey to the East

BrainJuicer's innovative DigiViduals approach - building research robots to combine social media monitoring with qualitative and ethnographic analysis - has been successful in European, American and Asian markets. This presentation details an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Richard Shaw, Anna af Hallstrom
April 17, 2012
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Citation

Shaw and af Hallstrom (2012a, April 17). Robots' journey to the East. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/robots-journey-to-the-east


Research papers

Making sense of conversations

Marketing academics and practitioners struggle to understand the impact of social structure and context on WOM flow. Understanding is fundamental, not just to the WOM industry worldwide, but for all Market Researchers to contribute in understanding...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Scott Taylor, Lars Groeger
April 17, 2012
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Citation

Taylor and Groeger (2012a, April 17). Making sense of conversations. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/making-sense-of-conversations


Research papers

Bringing mobile to 'real' research

Mobile phones are now so deeply embedded into our social lives that it is almost impossible for us to clearly distinguish our mobile media usage from any other media usage in our everyday lives. This presentation discusses a global study on consumer...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Author: Masao Kakihara
April 17, 2012
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Citation

Kakihara, M. (2012a, April 17). Bringing mobile to 'real' research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/bringing-mobile-to-real-research


Research papers

The rise of micro-multinationals

This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests. The evolution of some of the micro-multinationals are traced,...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Terry Sweeney, Amit Gupta
April 17, 2012
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Citation

Sweeney and Gupta (2012a, April 17). The rise of micro-multinationals. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-rise-of-micro-multinationals


Research papers

Unearthing salt of the earth

This presentation introduces a new approach for consumer based ideation. The effectiveness of this new approach is demonstrated by applying the method to table salt - If we can get creative, new ideas for developing ordinary, everyday table salt,...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Author: Jacky Cheung
April 17, 2012
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Citation

Cheung, J. (2012a, April 17). Unearthing salt of the earth. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/unearthing-salt-of-the-earth


Research papers

Can survey gaming techniques cross continents?

The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers' consciousness along with new ideas on how questions can be asked in...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Duncan Rintoul, Jon Puleston
April 17, 2012
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Citation

Rintoul and Puleston (2012a, April 17). Can survey gaming techniques cross continents?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/can-survey-gaming-techniques-cross-continents-


Research papers

Innovative methodologies to understand consumers in the e-commerce era

This presentation describes innovative methodologies, which include text analysis-based potential user observation, B2C user shopping experience investigation and user portrait ethnographic research, to understand consumers' behaviors in the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sharong Chow, Raymond Liang, David Shi, Sunny Liang, Paco Yip
Company: Consumer Search Group
April 17, 2012
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Citation

Chow, Liang, Shi, Liang and Yip (2012a, April 17). Innovative methodologies to understand consumers in the e-commerce era. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/innovative-methodologies-to-understand-consumers-in-the-e-commerce-era


Research papers

Rich new world

This presentation demonstrates how a cultural model was constructed and applied to gain a textured understanding of the new age Indian rural consumers whose lives are significantly different from traditional rural consumers. At the core of this model...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sandeep Dutta, Rajaram Senapaty, Kashmira Chadha
Company: KANTAR TNS Malaysia
April 17, 2012
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Citation

Dutta, Senapaty and Chadha (2012a, April 17). Rich new world. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/rich-new-world