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Research reports

Qualitative research into Ladbroke's holiday advertising

Ladbrokes Ltd., in conjunction with SJIP Ltd., arecurrently progressing the development of a TV commercialdesigned to expand Ladbrokes share of the holiday campmarket.Consumer research was therefore required in order to:1. Identify the general and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 19, 1976
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Citation

, C. (1976a, July 19). Qualitative research into Ladbroke's holiday advertising. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-ladbroke-s-holiday-advertising


Research reports

Qualitative research on the sausage market

The research was therefore required to identify the key 'triggers'in the market, to enable a closer and deeper understanding of howand why housewives discriminate between types of sausages.Th is will be used to aid in the relaunch of Walls's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research on the sausage market. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-sausage-market


Research reports

Qualitative research into packaging for Jif Cooking Aids

The preliminary research into this project was carriedout in June 1976. Responses to the four cooking aids(garlic, herbs, onion, and curry) were largely positive with many respondents expressing intention to purchase. From the concept material, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into packaging for Jif Cooking Aids. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-cooking-aids


Research reports

Qualitative research into a new Sherbet dessert

Initial research among housewives with young children demonstrated the potential success of a new Sherbet Dessertamong mothers as future purchasers and children as consumers. Qualitative research amongchildren was required with the specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into a new Sherbet dessert. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-sherbet-dessert


Research papers

The contribution of psychographic research to promotion

The purpose and the nature of this memo is a very practical one: it is to show how we tried to make better decisions on promotions by reinforcing the classic judgemental approach with an inter-subjective research oriented approach (based on consumer...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Authors: E. Petit Damico, Wolfgang Noll
June 15, 1976
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Citation

Petit Damico and Noll (1976a, June 15). The contribution of psychographic research to promotion . ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-contribution-of-psychographic-research-to-promotion-


Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Nutty. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nutty


Research reports

Dulux and competitive advertising

The general objectives of this research were to examineconsumers' reactions to Dulux and competitive 1976advertising in order to assist in the development ofDulux's 1977 advertising. In-depth interviews with asmall sample of consumers were used as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Dulux and competitive advertising. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/dulux-and-competitive-advertising


Research reports

Qualitative research into Jif cooking aids

Colman's are considering developing a range of new cooking aids along the same lines as Jif Lemon, and have produceda range of concept boards depicting four line extensionsfor Jif. The specific objectives of the research were:1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research into Jif cooking aids. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-jif-cooking-aids


Research reports

Qualitative research into a 30% Bran Flakes advertising development

Earlier qualitative research by CRAM Ltd in March 1976 indicated that of all the advertising approachesdeveloped by JWT Ltd. for 30% Bran Flakes, the mostfruitful was 'Town Mouse'.This has now been developed into a finished form, andaccordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research into a 30% Bran Flakes advertising development. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-30-bran-flakes-advertising-development