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Qualitative research on the sausage market

Date of publication: July 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The research was therefore required to identify the key 'triggers' in the market, to enable a closer and deeper understanding of how and why housewives discriminate between types of sausages. Th is will be used to aid in the relaunch of Walls's sausages. 

CRAM/Peter Cooper Archive

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Catalogue: Congress 2014: What Inspires?

Authors: Laura Wolfs, Julia Walter-Herrmann

Company: Point-Blank International GmbH

September 10, 2014

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Citation

Wolfs and Walter-Herrmann (2014a, September 10). Y qualitative market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/y-qualitative-market-research--8359


Research Papers

A qualitative research perspective on international marketing research

Catalogue: Seminar 1976: International Market Research

Author: John R. Goodyear

 

April 1, 1976

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Goodyear, J. R. (1976a, April 01). A qualitative research perspective on international marketing research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research


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Qualitative media research in the market-place

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Brian Allt

 

March 1, 1976

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Allt, B. (1976a, March 01). Qualitative media research in the market-place. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place


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Citation

, C. (1976a, July 01). Qualitative research on the sausage market. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place