Back

Qualitative research on the sausage market

Date of publication: July 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The research was therefore required to identify the key 'triggers' in the market, to enable a closer and deeper understanding of how and why housewives discriminate between types of sausages. Th is will be used to aid in the relaunch of Walls's sausages. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Case Studies

Y qualitative market research

Catalogue: Congress 2014: What Inspires?

Authors: Laura Wolfs, Julia Walter-Herrmann

Company: Point-Blank International GmbH

September 10, 2014

×

Citation

Wolfs and Walter-Herrmann (2014a, September 10). Y qualitative market research. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/y-qualitative-market-research--8359


Research Papers

A qualitative research perspective on international marketing research

Catalogue: Seminar 1976: International Market Research

Author: John R. Goodyear

 

April 1, 1976

×

Citation

Goodyear, J. R. (1976a, April 01). A qualitative research perspective on international marketing research. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research


Research Papers

Qualitative media research in the market-place

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Brian Allt

 

March 1, 1976

×

Citation

Allt, B. (1976a, March 01). Qualitative media research in the market-place. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1976a, July 01). Qualitative research on the sausage market. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/qualitative-media-research-in-the-market-place