Qualitative research on the sausage market

Date of publication: July 1, 1976

Abstract:

The research was therefore required to identify the key 'triggers' in the market, to enable a closer and deeper understanding of how and why housewives discriminate between types of sausages. Th is will be used to aid in the relaunch of Walls's sausages. 

CRAM/Peter Cooper Archive

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Research Reports

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Research Reports

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