Qualitative research into Jif cooking aids
Abstract:
Colman's are considering developing a range of new cooking aids along the same lines as Jif Lemon, and have produced a range of concept boards depicting four line extensions for Jif. The specific objectives of the research were:
1. To assess the strength of consumer appeal of the idea of a new set of liquid cooking aids;
2. To gain some measure of consumer reaction to the four individual line extensions.
