Qualitative research into Jif cooking aids

Date of publication: June 1, 1976


Colman's are considering developing a range of new cooking aids along the same lines as Jif Lemon, and have produced a range of concept boards depicting four line extensions for Jif. The specific objectives of the research were:

1. To assess the strength of consumer appeal of the idea of a new set of liquid cooking aids;

2. To gain some measure of consumer reaction to the four individual line extensions.  

CRAM/Peter Cooper Archive


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