Abstract:
Colman's are considering developing a range of new cooking aids along the same lines as Jif Lemon, and have produced a range of concept boards depicting four line extensions for Jif. The specific objectives of the research were:
1. To assess the strength of consumer appeal of the idea of a new set of liquid cooking aids;
2. To gain some measure of consumer reaction to the four individual line extensions.
This could also be of interest:
Research Reports
Qualitative research into packaging for Jif Cooking Aids
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1976
Research Reports
Qualitative research into packaging for Jif Lemon Juice
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1976
Research Reports
Exploratory qualitative research into the market for a lemon juice drink
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1976
