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Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research
Postlethwaite, G. (1985a, November 06). Sales promotion. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/sales-promotion
Mortimer and Stubbs (1984a, June 15). Assessing the effectiveness of computer-based training . ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/assessing-the-effectiveness-of-computer-based-training-
Wicks, J. (1983a, June 15). Measuring the effects of investment in rail services. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-investment-in-rail-services
Broadbent, S. (1982a, June 15). Models of the effects of advertising. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/models-of-the-effects-of-advertising
Rice, J. (1982a, June 15). Analysis of the effect on grocery sales of different promotional strategies. ANA - ESOMAR. Retrieved June 16, 2024, from
Till, W. (1982a, June 15). Saving energy with lighting systems. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/saving-energy-with-lighting-systems
Lindh, B. (1982a, June 15). Proposal for a panel study to measure short-term effects of advertising. ANA - ESOMAR. Retrieved June 16, 2024, from
Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved June 16, 2024, from