Resources Library by ANA

I want my MySpace!

One of the most fascinating cultural phenomena in the past decade, MySpace, is using research as a cornerstone of their plan to reinvigorate and reenergize their brand and audience. This paper discusses how integrated deprivation methodology was...

Catalogue: Online Research 2010: E-Universe

Authors: Alison Bryant, Lauren Christensen

October 19, 2010

Innovative mobile research in developing countries

Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and...

Catalogue: Online Research 2010: E-Universe

Author: Emmanuel Bellity

October 19, 2010

Designing relevance

The work carried out by Face and Nokia within the Relevance Programme is described in this paper. The authors show how a complex organization can respond to the challenges of rapid exponential change through open and agile approaches like...

Catalogue: Online Research 2010: E-Universe

Authors: Francesco D'Orazio, Esther Garland, Tom Crawford

Company: Face

October 19, 2010

Why are we trying to create new communities for market research purposes?

This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same...

Catalogue: Online Research 2010: E-Universe

Authors: Charles Pearson, Vicki Kateley

October 19, 2010

Web 2.0 capturing real life insights

It is fair to describe the World Wide Web as a huge pool of experiences and ideas that millions of ordinary people spontaneously share with peers in their quests for answers to their real-life questions. This paper describes a structured process to...

Catalogue: Online Research 2010: E-Universe

Authors: Laetitia Ricci, Diouldé Chartier, Frédéric Lefebvre-Naré

Company: DCAP Research

October 19, 2010

Rulemaking or playmaking?

A working definition of online co-creation is proposed, and a framework to map the emerging landscape of the discipline itself is provided in this paper. Two distinct types of online co-creation are established based on the degree of 'participant...

Catalogue: Online Research 2010: E-Universe

Authors: Felix Koch, Nick Coates

October 19, 2010

Online action research

This paper should be seen as online 'action research' seeking to understand the impact of an intervention on an individualist rather than a macro policy level. This research turned participants into action researchers, enabling relevant and...

Catalogue: Online Research 2010: E-Universe

Author: Josephine Hansom

Company: GfK

October 19, 2010