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Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved June 24, 2024, from
DeIepine and Kling (1972a, June 15). Choosing among alternative promotions. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/choosing-among-alternative-promotions
Bloom, D. (1972a, June 15). Comments on messrs. Delepine/Kling's paper. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/comments-on-messrs-delepine-kling-s-paper
Philippe, M. (1972a, June 15). The distributor: Partner or customer?. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-distributor-partner-or-customer-
Matthews, M. (1971a, June 15). Some comments . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/some-comments-
de Koning, C. C. (1971a, June 15). Panel observation on three specific forms of brand promotion . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/panel-observation-on-three-specific-forms-of-brand-promotion-
Tuck, R. T. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/report-back-from-working-group-iv
Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-
Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers