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Schmidt, H. C. (1978a, September 01). A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance. ANA - ESOMAR. Retrieved September 26, 2024, from
Seydel and Jacobs (1977a, June 15). Dynamic research for a dynamic market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/dynamic-research-for-a-dynamic-market
Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-
Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-german-
Barrault, J. (1976a, June 15). Survey on the consumer's attitude towards coupons in France. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/survey-on-the-consumer-s-attitude-towards-coupons-in-france
Strauch, P. (1976a, June 15). Utilization of the Nielsen panel for evaluation of promotions . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/utilization-of-the-nielsen-panel-for-evaluation-of-promotions-
Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states
Huppert, E. (1975a, August 01). Safer assortment decisions by experimental design. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/safer-assortment-decisions-by-experimental-design
Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing-german-