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Riphagen, R. (1985a, November 06). The commercial communications mix. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-commercial-communications-mix
Blackburn, Carter and Clancy (1984a, June 15). Litmus II. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/litmus-ii
Embs, F. (1984a, June 15). The contribution of intermedia response technique to media comparison. ANA - ESOMAR. Retrieved September 25, 2024, from
Bol and Lin (1984a, June 15). Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency. ANA - ESOMAR. Retrieved September 25, 2024, from
Cowan and Barr (1983a, June 15). Guiding creative people. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/guiding-creative-people
Weihs, E. (1983a, June 15). Comments on achieving successful advertising control (German). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/comments-on-achieving-successful-advertising-control-german-
Pugnet, A. (1983a, June 15). Videotex: A new means of service and communication (French). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/videotex-a-new-means-of-service-and-communication-french-
Weihs, E. (1983a, June 15). Comments on achieving successful advertising control. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/comments-on-achieving-successful-advertising-control
Boston and Moll (1983a, June 15). It's not (just) what you say, it's (also) the way that you say it. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/it-s-not-just-what-you-say-it-s-also-the-way-that-you-say-it