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Research papers

MUST

This paper describes how more market profit can be derived out of media data when: A) users are offered easy and practice-oriented access to the data, and when; B) new data are created which can provide answers to old questions. The problem is that a...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Erwin Weibel
November 11, 1996
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Citation

Weibel, E. (1996a, November 11). MUST. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/must


Research papers

Panel doubling operation

Within the extremely complex framework of Italian television, Auditel is working on doubling the meter panel and the adoption of new meters. This paper briefly describes the research structure and the choices concerning methods and technologies made...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Walter Pancini, Giovanni Rampi
November 11, 1996
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Citation

Pancini and Rampi (1996a, November 11). Panel doubling operation. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/panel-doubling-operation


Research papers

From people meter to decoder

The paper describes people meter systems that are used for measuring television ratings and looks at the alternative measurement systems that are given by new media. The Internet is very much in the picture, but does not seem to be able to threaten...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Arie K. den Boon
November 11, 1996
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Citation

den Boon, A. K. (1996a, November 11). From people meter to decoder . ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/from-people-meter-to-decoder-


Research papers

Advertising effect modelling

Measuring and modelling advertising effectiveness have attracted considerable attention from researchers and practitioners. This paper presents development, testing and applications of a new market model for advertising effect. It represents an...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Lars Grønholdt
November 11, 1996
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Citation

Grønholdt, L. (1996a, November 11). Advertising effect modelling. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/advertising-effect-modelling


Research papers

Fourth generation media planning systems

The purpose of this paper is to introduce a fourth generation media planning system that encompasses at the same time several media and several countries in a multiple objectives perspective.

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Jean-Louis Laborie, Gilles Santini
November 11, 1996
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Citation

Laborie and Santini (1996a, November 11). Fourth generation media planning systems. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/fourth-generation-media-planning-systems


Research papers

Geoplanning

This paper describes a new technological approach to planning outdoor advertising campaigns through an approach which exploits the potential provided by new geographical software programs applied to marketing. After a general overview on GIS...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Antonio Margoni
November 11, 1996
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Citation

Margoni, A. (1996a, November 11). Geoplanning. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/geoplanning


Research papers

Analysing relationship between advertising and marketing data

This paper describes the structure and main features of a tool aiming at understanding the role played by advertising within the marketing environment. A special focus is on the question how explanatory variables are selected and related according to...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Claudio Conti
November 11, 1996
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Citation

Conti, C. (1996a, November 11). Analysing relationship between advertising and marketing data. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/analysing-relationship-between-advertising-and-marketing-data


Research papers

Quality, so what?

Relationship with a medium, in the sense of usage of and attitude towards a medium, is underestimated in media-planning. Reading intensity seems to be a good indicator for page exposure, so for the opportunity to see an advertisement. Satisfaction...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Piet L. C. Nelissen, Jolanda van Kesteren
November 11, 1996
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Citation

Nelissen and van Kesteren (1996a, November 11). Quality, so what?. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/quality-so-what-


Research papers

Advertising exposure and advertising effects

The paper describes a proprietary modeling process which has been used to isolate advertising effects of a short-term nature and to document long-term effects. Many of the findings of this work are congruent with the findings of John Philip Jones,...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: James F. Donius, Michael von Gonten
November 11, 1996
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Citation

Donius and von Gonten (1996a, November 11). Advertising exposure and advertising effects. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/advertising-exposure-and-advertising-effects