Resources Library by ANA

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021

Authors: Anurag Banerjee, Rishad Tobaccowala

Company: Quilt.AI

December 1, 2021

The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021

Authors: Arleen Macaraeg-Denque, David Kerr

Company: Strategy Analytics

November 19, 2021

Using internet insights to tell richer, more emotive stories

 A case study in understanding Moments of Meaning for New Mothers in FMCG   What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story...

Catalogue: Webinars 2021

Authors: Angad test Chowdhry, Sumati Nagrath

Companies: Quilt.AI, Reckitt Benckiser

November 18, 2021

New Normal, New Beauty

In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn...

Catalogue: Webinars 2021

Author: Anurag Banerjee

Company: Quilt.AI

November 8, 2021

Addressing Employee Health & Wellness in a Post-Pandemic Workplace

In this presentation you will learn how to use internet data and machine learning to derive actionable insight into employee health and wellness, with tangible outcomes and best in class practice when it comes to the ?new normal? of working...

Catalogue: Webinars 2021

Authors: Anurag Banerjee, Steve Stine

Companies: Quilt.AI, Korn Ferry

October 22, 2021

Transforming Trend Reporting and Foresight into Science

Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make...

Catalogue: Webinars 2021

Authors: Mario Coletti, Serhiy Kalinovsky

Companies: iCoolhunt ? Nextatlas, Mondelez International

October 13, 2021

Electric Vehicles; what do consumers really think? An in depth look at the changing vehicle narrative

Quilt.AI presents a new view on the electric vehicle movement based on internet grounded data and consumer insight. Beyond electric vehicles, attendees will learn how to use the internet to derive consumer insight, and get to the bottom of what is on...

Catalogue: Webinars 2021

Author: Anurag Banerjee

Company: Quilt.AI

October 1, 2021

Future Fit Brand Health Measurement

As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.Join this webinar...

Catalogue: Webinars 2021

Authors: Lee Langford, Ruari Grigg

Company: Toluna

August 20, 2021

Questionnaire design best practices

Questionnaire design is both art and science - but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He'll review the...

Catalogue: Webinars 2021

Authors: Jeffrey Henning, Stephen Kraus

May 19, 2021