Electric Vehicles; what do consumers really think? An in depth look at the changing vehicle narrative
Abstract:
Quilt.AI presents a new view on the electric vehicle movement based on internet grounded data and consumer insight. Beyond electric vehicles, attendees will learn how to use the internet to derive consumer insight, and get to the bottom of what is on consumers minds. This session is recommended for any insights and marketing professionals. Key highlights include;
- Key movements in the EV category
- Underlying drivers / concerns when it comes to consideration
- Applying internet insight to understand consumer insight (across sector)
- How to use AI to derive insight in brand communications analysis
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