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Webinars

The 2021 global consumer: Spotlight on satisfaction and confidence

Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very...

Catalogue: Webinars 2021
Author: Richie Heron
Company: Toluna
April 1, 2021
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Citation

Heron, R. (2021a, April 01). The 2021 global consumer: Spotlight on satisfaction and confidence. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-2021-global-consumer-spotlight-on-satisfaction-and-confidence


Research papers

Passive measurement: Path to purchase

Google and Nielsen came together to develop a way to better understand how consumers go about researching and buying mobile phones. With the internet in the palms of their hands, consumers interact a lot with the medium before considering and/or...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia
Companies: Google, Nielsen
November 2, 2020
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Citation

Saigal et al. (2020a, November 02). Passive measurement: Path to purchase. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/passive-measurement-path-to-purchase


Research papers

Marketing beyond instincts

In this paper, we will seek to outline:- The specific problem facing us in Japan;- Why it was important to adopt a new method to derive answers;- The results of our research and what new insights we garnered;- How we went about maximizing the impact...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi
Companies: Johnson & Johnson, machineVantage
November 2, 2020
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Citation

Leung, Oshima and Mavroudi-Chocholi (2020a, November 02). Marketing beyond instincts. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/marketing-beyond-instincts


Research papers
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brands-with-purpose


Research papers

Monetising NPS to drive investments in CX

The volatility of the airline business, navigating oil prices, the environment, exchange rates, etc.makes CX investment decisions very challenging. Monetising NPS and creating a calculator to identify economic return enabled us to gain buy-in for...

Catalogue: Latin America 2020 - Insights Festival
Authors: André D'Abreu, Heitor Torres, Dana DiGregorio, Shane Baxendale
Companies: MESH Experience, LATAM Airlines Group
October 19, 2020
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Citation

D'Abreu, Torres, DiGregorio and Baxendale (2020a, October 19). Monetising NPS to drive investments in CX. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/monetising-nps-to-drive-investments-in-cx


Research papers

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating-


Research papers

Inca Kola reconnection strategy

Identifying with the true Peruvian - their background, that which is evident with each tasty meal of unique seasoning, that which knows resilience and to overcome any obstacle in order to move forward with ingenuity. "Who" that the Peruvian is, Inca...

Catalogue: Latin America 2020 - Insights Festival
Authors: Fabian Jalife, Tomas Gross
Companies: The Coca-Cola Company , BMC Strategic Innovation
October 19, 2020
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Citation

Jalife and Gross (2020a, October 19). Inca Kola reconnection strategy . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/inca-kola-reconnection-strategy-


Videos

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
×

Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating--11619


Videos
×

Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brands-with-purpose-11620