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Research papers

Digital convergence

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Claude Floch
Company: GfK
March 1, 2005
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Citation

Floch, C. (2005a, March 01). Digital convergence. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/digital-convergence


Research papers

Integration of market research and database

This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.

Catalogue: ESOMAR Conference on Financial Services 2005
Author: Ignacio Macías
Company: GfK
February 1, 2005
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Citation

Macías, I. (2005a, February 01). Integration of market research and database. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/integration-of-market-research-and-database


Research papers

Conscious consumption in Brazil

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.Although this action has been thoroughly studied using marketing research techniques, not as much is known...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Paulo Cidade, Eduardo Schubert, Helio Mattar
Company: GfK
May 11, 2004
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Citation

Cidade, Schubert and Mattar (2004a, May 11). Conscious consumption in Brazil. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/conscious-consumption-in-brazil


Research papers

Brand contribution of car body types in the premium automotive market

This paper presents image research studies in the premium automotive market.It will be shown that the relevance of image dimensions of premium cars varies depending on what customers focus. If they look at premium car brands, there are other image...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Alexandra Stein, Ralf Rodepeter
Companies: GfK, BMW Group
March 1, 2004
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Citation

Stein and Rodepeter (2004a, March 01). Brand contribution of car body types in the premium automotive market. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/brand-contribution-of-car-body-types-in-the-premium-automotive-market


Research papers

Shazam!

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.The paper...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Graham Williams
Company: GfK
February 1, 2004
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Citation

Williams, G. (2004a, February 01). Shazam!. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/shazam-


Research papers

The full picture

This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evolved to become a necessary tool to use as part of...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Iain Janes, Marcus Boyland, Howard Barber
Company: GfK
February 1, 2004
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Citation

Janes, Boyland and Barber (2004a, February 01). The full picture. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/the-full-picture


Research papers

A new generation of brand controlling

Management has concluded that brands represent the most important asset of a company. Independent from their branches, this is almost true for all brands. Brands demand high investment in marketing activities in order to secure and build value. The...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Oliver Hupp
Company: GfK
September 14, 2003
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Citation

Hupp, O. (2003a, September 14). A new generation of brand controlling . ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/a-new-generation-of-brand-controlling-


Research papers

Changing equity of private labels: Western Europe

This paper addresses the role of private labels within the perspective of Western Europe and reviews the main factors affecting private label development within the region, the future of private labels vs. brands, and the impact of supercenters and...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Thomas Bachl
Company: GfK
September 14, 2003
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Citation

Bachl, T. (2003a, September 14). Changing equity of private labels: Western Europe. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels


Research papers

The Dutch outdoor study

In 2000 a new study of outdoor advertising reach was published in the Netherlands. The Dutch Outdoor Study combines several major innovations in outdoor research techniques with new software for presenting results. This paper describes the research...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi
Company: GfK
June 20, 2003
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Citation

van Meurs, Kloprogge and van der Kooi (2003a, June 20). The Dutch outdoor study . ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/the-dutch-outdoor-study-