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Changing equity of private labels: Western Europe

Date of publication: September 14, 2003

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

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Author: Thomas Bachl

Abstract:

This paper addresses the role of private labels within the perspective of Western Europe and reviews the main factors affecting private label development within the region, the future of private labels vs. brands, and the impact of supercenters and hypermarkets in the changing equity of private labels.

Thomas Bachl

Author

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Citation

Bachl, T. (2003a, September 14). Changing equity of private labels: Western Europe. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/changing-equity-of-private-labels