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Research papers

No more death by research debrief

Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process.Until research has been used to motivate an action or improve decisions, the project has...

Catalogue: Congress 2007: Excellence
Authors: Amy Ricketts, Anette Bendzko
Company: GfK
September 19, 2007
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Citation

Ricketts and Bendzko (2007a, September 19). No more death by research debrief. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/no-more-death-by-research-debrief


Research papers

Training the next generation

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme by adopting a new organisational form known as the 'Community of Practice' approach. It has led us into a world where our avatar has...

Catalogue: Congress 2007: Excellence
Author: Mike Cooke
Company: GfK
September 19, 2007
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Citation

Cooke, M. (2007a, September 19). Training the next generation. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/training-the-next-generation


Research papers

Is a rating still a rating?

As the main goal of Dutch Television Audience Measurement, SKO is to accurately measure all TV viewing it was necessary to solve the problem of Time Shift Viewing (TSV). In Holland, the rollout of PVRs as well as Video on demand services is strong.In...

Catalogue: WM3 2007
Authors: Marion Appel, Bas de Vos
Companies: Stichting Kijkonderzoek (SKO), GfK
June 3, 2007
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Citation

Appel and de Vos (2007a, June 03). Is a rating still a rating?. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/is-a-rating-still-a-rating-


Research papers

The media monitor in Italy

This paper reviews the potential of the EMM portable meter, which has been tested in an extensive nation-wide survey for a complex cross-media study.This study provides an example of how it is possible to effectively change the perspective in media...

Catalogue: WM3 2007
Author: Giorgio Licastro
Company: GfK
June 3, 2007
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Citation

Licastro, G. (2007a, June 03). The media monitor in Italy. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/the-media-monitor-in-italy


Research papers

Put the radiometer on!

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard 7-day diary system and the GfK Eurisko radiometer with the same individuals. Attention is given to critical...

Catalogue: WM3 2007
Authors: Philippe Degueldre, Dominique Vancraeynest
Company: GfK
June 3, 2007
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Citation

Degueldre and Vancraeynest (2007a, June 03). Put the radiometer on!. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/put-the-radiometer-on-


Research papers

Latin American profile, demographics and socio economic strata

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based...

Catalogue: Latin America 2006
Authors: Manuel Barberena, Norah Schmeichel, Bárbara Corrales
Companies: GfK, Pearson S.A. de C.V.
October 20, 2006
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Citation

Barberena, Schmeichel and Corrales (2006a, October 20). Latin American profile, demographics and socio economic strata. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/latin-american-profile-demographics-and-socio-economic-strata


Research papers

Web 2.0 and panels

Web 2.0 refers to the new generation of tools and services on the web which allow private individuals to publish and collaborate in ways previously available only to corporations with serious budgets, or to dedicated enthusiasts and semi-professional...

Catalogue: Panel Research 2006
Author: Mike Cooke
Company: GfK
October 8, 2006
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Citation

Cooke, M. (2006a, October 08). Web 2.0 and panels. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/web-2-0-and-panels


Research papers

How to turn Latin American trends into market opportunities

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market...

Catalogue: Latin America 2006
Author: Jean Christophe Salles
Company: GfK
October 8, 2006
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Citation

Salles, J. (2006a, October 08). How to turn Latin American trends into market opportunities. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/how-to-turn-latin-american-trends-into-market-opportunities


Research papers

Ethnographic research and great storytelling

Due to the concentration process and increasing competition in saturated markets, automotive manufacturers are faced with the continuous challenge of developing innovative, consumer-compatible products. To better anticipate different consumer needs...

Catalogue: Qualitative 2006
Authors: Bettina Staudenmaier, Ulrich van Hormann, Laurent Favard
Company: GfK
October 8, 2006
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Citation

Staudenmaier, van Hormann and Favard (2006a, October 08). Ethnographic research and great storytelling. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/ethnographic-research-and-great-storytelling