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Research papers

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 15, 2020
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Citation

Falser, Waidelich and Walter (2020a, September 15). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline-11584


Research papers

Conversational research

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}We need to give a face to research, make it more human... Enter conversational research....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson
Company: InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/conversational-research


Videos

Conversational research

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Carine Guillou, Patricia Van der Hart
Companies: InSites Consulting, Join the Dots InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Guillou and Van der Hart (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/conversational-research-10721


Research papers

Experience crash test

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019
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Citation

Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/experience-crash-test


Videos

Experience crash test

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future. InProcess is the inventor of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christophe Rebours, Nicolas Pochart
Company: GSK
September 8, 2019
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Citation

Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/experience-crash-test-10701


Research papers

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019
Authors: Siew Hoong Chan, Nasrin Shafeghat
Companies: MACROMILL, INC., Dentsu Macromill Insight
May 22, 2019
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Citation

Hoong Chan and Shafeghat (2019a, May 22). Please don't make me think about thinking!. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/please-don-t-make-me-think-about-thinking-


Research papers

Smart data works

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall
Company: Ipsos MRBI
November 11, 2018
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Citation

Reynolds, Maas and Wiggall (2018a, November 11). Smart data works. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/smart-data-works


Videos

Smart data works!

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Stefan Maas, Nikolai Reynolds, Robert Wiggall
Company: Ipsos MRBI
November 11, 2018
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Citation

Maas, Reynolds and Wiggall (2018a, November 11). Smart data works!. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/smart-data-works-


Videos

MetLife insights engine

MetLife is on a journey to reinvent its business and brand to become a more high-performing, customer-led, and modern company. Critical to this is a deep understanding of customer needs as the foundation to deliver the right solutions for the right...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Carolina Erlich, Flynt Tuller
Company: MetLife Inc.
May 14, 2018
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Citation

Erlich and Tuller (2018a, May 14). MetLife insights engine. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/metlife-insights-engine-9307