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Videos

Worth a thousand words (Spanish)

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Ezequiel Paura
Company: Netquest
May 14, 2018
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Citation

Paura, E. (2018a, May 14). Worth a thousand words (Spanish). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/worth-a-thousand-words-spanish-


Videos

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Joaquim Bretcha
Company: Netquest
May 13, 2018
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Citation

Bretcha, J. (2018a, May 13). Lack of engagement? Artificial Intelligence to the rescue!. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/lack-of-engagement-artificial-intelligence-to-the-rescue-


Research papers

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura
Company: Netquest
May 13, 2018
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Citation

Bretcha, Bosch and Paura (2018a, May 13). Low engagement?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/low-engagement-


Videos

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
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Citation

Bretcha and Wheatley (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured--10752


Research papers

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha
Companies: Netquest, Kantar
June 15, 2017
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Citation

Wheatley, Puleston and Bretcha (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured-


Videos

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
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Citation

Mathias, Doria, Alburquerque and Tomás (2016a, June 15). The new (new) social TV revolution. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution


Research papers

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla
Company: Netquest
October 1, 2015
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Citation

Loewe, Voorend, Ochoa and Revilla (2015a, October 01). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure--8598


Research papers

Getting the full picture

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
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Citation

Fusco, Tomás, Ochoa and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture-8454


Videos

Getting the full picture

Motherhood is a turning point in women's life where almost all their habits change. A perfect understanding of these changes is a challenge for consumer goods companies and researchers, to better define marketing strategies. Behavioral online...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
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Citation

Ochoa, Fusco, Tomás and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture