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Dotiwala and Cohen (2023a, November 22). Revolutionising Product Testing and Optimisation with Artificial Intelligence. ANA - ESOMAR. Retrieved July 28, 2024, from
Attia, Wilson, Kapadia and Ramsinghani (2023a, November 22). Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved July 28, 2024, from
Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world
Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/augmented-reality
Falser, Waidelich and Walter (2020a, September 15). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline-11584
Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/conversational-research
Rebours and Pochart (2019a, September 08). Experience crash test. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/experience-crash-test
Hoong Chan and Shafeghat (2019a, May 22). Please don't make me think about thinking!. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/please-don-t-make-me-think-about-thinking-
Reynolds, Maas and Wiggall (2018a, November 11). Smart data works. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/smart-data-works