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Research papers

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 15, 2020
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Citation

McCoy, G. (2020a, September 15). The consumer matrix: How to save the humans. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/the-consumer-matrix-how-to-save-the-humans-11593


Videos

Conversational research

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Carine Guillou, Patricia Van der Hart
Companies: InSites Consulting, Join the Dots InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Guillou and Van der Hart (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/conversational-research-10721


Research papers

Conversational research

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}We need to give a face to research, make it more human... Enter conversational research....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson
Company: InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/conversational-research


Research papers

Giving control of your history to participants

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ángeles Rodríguez, Daniel Cárdenas, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
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Citation

Rodríguez, Cárdenas and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/giving-control-of-your-history-to-participants


Research papers

Creating brand and business transformation

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sally Smallman, Emiliana Vidali
Company: Diageo
September 8, 2019
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Citation

Smallman and Vidali (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation


Research papers

Take me home, country roads!

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Arindam Mohanty, Vipul Sachdeva, Zaneta Sebastian
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, Sachdeva and Sebastian (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/take-me-home-country-roads-


Videos

Creating brand and business transformation

In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emiliana Vidali, Sally Smallman
Company: Diageo
September 8, 2019
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Citation

Vidali and Smallman (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation-10731


Videos

Giving control of your history to participants

Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ángeles Rodríguez, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
×

Citation

Rodríguez and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/giving-control-of-your-history-to-participants-10729


Videos

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, A. (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved June 27, 2024, from


https://ana.esomar.org/documents/take-me-home-country-roads--10730