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Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness-212
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups-french-
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups
Ebersold, W. (1963a, June 15). Continuing advertising research in Switzerland. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/continuing-advertising-research-in-switzerland
Ogilvie and Wilde (1962a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 26, 2024, from
Feddersen, B. H. (1961a, June 15). Word of mouth and media (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/word-of-mouth-and-media-german-
Stone, H. E. (1961a, June 15). Research and the advertising agency. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-and-the-advertising-agency
Feddersen, B. H. (1961a, June 15). Word of mouth and media. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/word-of-mouth-and-media
de Leve, S. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-research-90