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Research reports

Qualitative research into the Heinz tomato ketchup 'tapestry' campaign

The 'Tapestry' advertising campaign has now been used forTV and poster advertising of Heinz Tomato Ketchup for thelast two years: with minor alterations to the execution inthe second year. These films were not pre-tested toestablish how well they met...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into the Heinz tomato ketchup 'tapestry' campaign. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-heinz-tomato-ketchup-tapestry-campaign


Research reports

Research on hot canned meat products for Fray Bentos

In this part of the research,the objectives were to examine the Hot Canned Meatsarea and the imagery of Fray Bentos within it amongstusers and lapsing users of Hot Canned Meats.The specific objectives were:1. To examine in detail usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Research on hot canned meat products for Fray Bentos. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-on-hot-canned-meat-products-for-fray-bentos


Research reports

Qualitative research into Sunsilk and cream silk conditioner

Elida Gibbs, in conjunction with JWT, wishes to researchattitudes into its two brands of conditioners, both of which lend themselves to qualitative research, but fordifferent reasons. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into Sunsilk and cream silk conditioner. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-and-cream-silk-conditioner


Research reports

Qualitative research into a brand image for project Certain

As a further stage in the development of a new sanitarytowel from Pears, the agency has developed six conceptsto be evaluated in the context of a new, slim sanitarytowel in an effort to produce a suitable brand image.Four concepts described a 'slim'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research into a brand image for project Certain. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-brand-image-for-project-certain


Research reports

Qualitative research into signal advertising development

It is intended to relaunch Signal toothpaste continuing the current anti-decay strategy but using a strongereffectiveness claim.This claim may be variously expressed but essentially depends for supporting evidence on a high fluoride formulation. For...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into signal advertising development. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-signal-advertising-development


Research reports

Research report on the imagery of malt bread

During November 1974 CRAM conducted a qualitative researchproject into the attitudes towards and imagery of malt breadin the North-West. The overall aim of the research was to check out the findingsof the earlier research and to fully...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Research report on the imagery of malt bread. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-report-on-the-imagery-of-malt-bread


Research reports

Qualitative research on Memoire Cherie

The general objective is to generate a relevant brandimage for Memoire Cherie which will position it relativeto other brands, and provide the basis for an advertisingcampaign in the form of a creative concept. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on Memoire Cherie . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-memoire-cherie-


Research papers

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objective” knowledge...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Louis Marton
August 1, 1975
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Citation

Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/changing-the-brand-image


Research papers

Getting the best out of brand image work

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Ann Hughes Hallett, Mike Buckle
August 1, 1975
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Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work