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Cowan, D. (1973a, June 15). Comments on the third session and on the conference in general. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/comments-on-the-third-session-and-on-the-conference-in-general
Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding. ANA - ESOMAR. Retrieved September 26, 2024, from
Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Burdus, J. (1973a, June 15). Conclusions of the seminar. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/conclusions-of-the-seminar
Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved September 26, 2024, from
, C. (1973a, April 09). Communications testing- New label designs. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/communications-testing--new-label-designs
Marc, M. (1971a, June 15). A suggested explanation of the mechanisms of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-suggested-explanation-of-the-mechanisms-of-advertising
Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/below-the-line-promotion
Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand-