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de Groot, G. (1967a, June 15). The advertisement or the consumer? Which should we examine?. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/the-advertisement-or-the-consumer-which-should-we-examine-
van Stiphout, H. A. (1967a, June 15). Advertising for consumer durable goods. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/advertising-for-consumer-durable-goods
Clunies-Ross, C. W. (1967a, June 15). Patterns in the ways that advertising works. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/patterns-in-the-ways-that-advertising-works
Lockwood, T. C. (1967a, June 15). How advertising works. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/how-advertising-works
Burdus, J. (1967a, June 15). Some people are more equal than others. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/some-people-are-more-equal-than-others
Knecht, J. (1967a, June 15). In reply to mr. Stapel. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/in-reply-to-mr-stapel
Stapel, J. (1967a, June 15). Post testing and pre testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved May 29, 2024, from
de Groot, G. (1966a, June 01). Measuring differing tasks in competitive advertising. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/measuring-differing-tasks-in-competitive-advertising
Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument