Resources Library by ANA

#EXPLORE

Brands that have core users that are mostly older than 30 can easily lose their relevance over time, and fail to be aspirational to a new generation of users. Brands such as Victoria's Secret, Gap, UK retailer Debenhams, South African retailer Edgars...

Catalogue: Creativity. Connections. Community.

Authors: Charlene Van Zyl, David Wright, Karlien Kriegler, Marguerite Steyn

Companies: Woolworths, Hello Ara

July 15, 2022

How to measure the effectiveness of a brand?

Have you ever wondered how you can objectively measure your brand's effectiveness relative toothers? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand.We had to bring objectivity to the subjectivity in...

Catalogue: Dynamic. Diverse. Digital

Author: Alfie Adamson

Company: Epiphany RBC

June 20, 2022

What's in a name? Why Behaviorally? Why Now?

Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO...

Catalogue: Webinars 2021

Author: Alex Hunt

Company: Behaviorally

February 11, 2021

Why online research is your best strategy continuing to 2021

With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a...

Catalogue: Webinars 2020

Authors: Jonathan Asher, Andrea Ceran, Irena Pavlovic, Jane Nedinkovski, Vladimir Matic

Company: EyeSee

November 24, 2020

Cocktails, spirits... and all those in between!

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...

Catalogue: Latin America 2017: #IN

Authors: Maria Alejandra Velandia, Gabriela Rojas Parias

June 15, 2017

Revue Française du Marketing (Octobre 2014)

Les banques, comme les autres entreprises, sont confrontées au défi de lafidélisation. Pour des raisons de coût bien évidemment, la fidélisation d'un client estmoins onéreuse que la conquête d'un nouveau client ou la...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2014

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big

Authors: Koen De Vos, Tom Ewing, Joost Vastenavondt, Orlando Wood

September 26, 2013

Why social commerce engines will power next-gen market research

The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves as challenging to MR as the transition from...

Catalogue: Congress 2012: Accelerating Excellence

Authors: R. Scott Evans, Erin Defossé

Company: Bazaarvoice

September 13, 2012

Innovative methodologies to understand consumers in the e-commerce era

This presentation describes innovative methodologies, which include text analysis-based potential user observation, B2C user shopping experience investigation and user portrait ethnographic research, to understand consumers' behaviors in the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Sharong Chow, Raymond Liang, David Shi, Sunny Liang, Paco Yip

Company: Consumer Search Group

April 17, 2012