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Videos
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Citation

Firth-Butterfield, K. (2024a, August 05). Navigating the New. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/navigating-the-new


Videos
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Citation

Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy


Research papers

When GenAI Meets Gen Z

Brands are successful when they can effectively convert business strategy into ideas that speak to their consumers. The ultimate prize is to be able to create game-changing concepts that capture the consumer?s imagination and bridge the gap between...

Catalogue: North America 2024 - Innovation
Authors: Adrian Terron, Swati Shankar
Company: TATA Group
August 5, 2024
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Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/when-genai-meets-gen-z


Videos
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Citation

Poynter, R. (2024a, July 30). AI and Qual. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/ai-and-qual


Videos
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Citation

Terron, A. (2024a, July 25). When Gen AI meets Gen Z. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/when-gen-ai-meets-gen-z


Videos
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Citation

Pica, Wright, Gokce and Nestrud (2024a, July 05). Is Reality a Hallucination?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/is-reality-a-hallucination--12497


Research papers

From Moments to Innovation: How Generative AI is Revolutionising Product Design

Concept co-creation is a resource-intensive process involving individuals comprised of marketers, product and package developers, stakeholders and consumers alike. Insights professionals leading co-creation efforts are challenged to build winning...

Catalogue: North America 2024 - Innovation
Authors: Dave Lundahl, Mimi Sherlock, Jenny O'Connor, Mark Stephens, Kristin Wright
Companies: IFF Nourish, InsightsNow
July 5, 2024
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Citation

Lundahl, Sherlock, O'Connor, Stephens and Wright (2024a, July 05). From Moments to Innovation: How Generative AI is Revolutionising Product Design. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/from-moments-to-innovation-how-generative-ai-is-revolutionising-product-design


Research papers

Is Reality a Hallucination?

The human brain is truly a complex machine. Through rigorous testing and observation, scientists have begun to map neural connections and cognitive processes required to complete certain tasks. How humans respond to survey questions has been the...

Catalogue: North America 2024 - Innovation
Authors: Frank Pica, Michael Wright, Enes Gokce, Michael Nestrud
Company: Native AI
July 5, 2024
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Citation

Pica, Wright, Gokce and Nestrud (2024a, July 05). Is Reality a Hallucination?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/is-reality-a-hallucination-


Research papers

PacMachine

Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really...

Catalogue: North America 2024 - Innovation
Authors: Ipsita Ghosh, Daniella Gold
Companies: Kimberly-Clark, ?What if! Innovation
July 5, 2024
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Citation

Ghosh and Gold (2024a, July 05). PacMachine. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/pacmachine