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Research papers

Identifying, tracking and targeting viewer segments

The authors utilized the Nielsen Quadrant Segmentation System to create audience analysis tool that evaluates television network programming strategy by day part, such that the four segmentations of the Nickelodeon audience are isolated for on-going...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Bruce Friend, Bill Engel
Company: Viacom International Media Networks
June 15, 1998
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Citation

Friend and Engel (1998a, June 15). Identifying, tracking and targeting viewer segments . ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/identifying-tracking-and-targeting-viewer-segments-


Research papers

Measuring small audiences

This paper identifies the different ways in which media developments lead to ever smaller audiences being examined within people meter systems. The consequent unreliability of much people meter data is assessed and strategies proposed for dealing...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Tony Twyman, Steve Wilcox
June 15, 1998
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Citation

Twyman and Wilcox (1998a, June 15). Measuring small audiences . ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/measuring-small-audiences-


Research papers

Metering television in the digital age

This paper provides an overview of the impact on measuring television audiences due to the market’s transition to digital television (DTV) in the United States. The Federal Communications Commission (FCC) has mandated that the transition will...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Barry Cook, Edgar Aust
Company: Nielsen
June 15, 1998
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Citation

Cook and Aust (1998a, June 15). Metering television in the digital age. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/metering-television-in-the-digital-age


Research papers

S.M.A.R.T.

Created and funded by the television industry, SMART (Systems for Measuring And Reporting Television) has developed a variety of new a approaches to providing reliable audience data in the face of dramatic changes in television transmission...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Gale D. Metzger
June 15, 1998
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Citation

Metzger, G. D. (1998a, June 15). S.M.A.R.T. . ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/s-m-a-r-t-


Research papers

Beyond server log files

This paper identifies and discusses the weaknesses of server log file based web site measurement systems concluding that these systems are undercounting the real audience accessing web sites due to web pages being cached. The paper details and...

Catalogue: The Worldwide Internet Seminar 1998
Author: Andrew Jarrett
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Jarrett, A. (1998a, June 15). Beyond server log files. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/beyond-server-log-files


Research papers

The Arbitron multi-media personal portable meter

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of formation in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). In order to develop a Complete economical multi-media...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Ronald S. Kolessar
Company: Nielsen
June 15, 1998
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Citation

Kolessar, R. S. (1998a, June 15). The Arbitron multi-media personal portable meter. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/the-arbitron-multi-media-personal-portable-meter-


Research papers

Projectable internet panels

This paper describes how RelevantKnowledge applies the “best practices” of traditional media research to the world of World Wide Web measurement. RelevantKnowledge provides the World Wide Web marketplace with audience demographics site...

Catalogue: The Worldwide Internet Seminar 1998
Authors: James D. Peacock, Jeanette Sundberg-Cohon
June 15, 1998
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Citation

Peacock and Sundberg-Cohon (1998a, June 15). Projectable internet panels. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/projectable-internet-panels


Research papers

Global guidelines for television audience measurement

The international joint industry Audience Research Methods (ARM) Group plans to publish GGTAM, its Global Guidelines for Television Audience Measurement, in spring 1999. This paper first reviews the origin of these internationally endorsed and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Author: Peter Menneer
June 15, 1998
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Citation

Menneer, P. (1998a, June 15). Global guidelines for television audience measurement. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement


Research papers

Viewing and coverage of the billboard medium (Spanish)

This work is a contribution to an issue that has been the subject of numerous attempts - none of them successful - in the last years: the assessment of the audience and the coverage of the outdoors. The methodology proposed here should equip the...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Karla Mendes, Eneida Nogueira, Jose Reinaldo Riscal
June 15, 1997
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Citation

Mendes, Nogueira and Riscal (1997a, June 15). Viewing and coverage of the billboard medium (Spanish). ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/viewing-and-coverage-of-the-billboard-medium-spanish-